Performance Max Now Available on Online Marketplaces by Google

Performance Max for Marketplaces is a feature that allows sellers to create Google ad campaigns that direct traffic to their product listings on third-party ecommerce platforms, such as Amazon. This is done without the need for a website or Merchant Center account.

To launch Performance Max campaigns for marketplace product listings, merchants need to connect their Google Ads account to a supported marketplace. Once connected, they can initiate fully-automated campaigns that promote their products across Google’s advertising channels.

The key benefits of using Performance Max for Marketplaces include:

• Utilizing existing marketplace product data such as images, descriptions, and pricing in ads.
• Accessing detailed reporting on campaign performance within Google Ads.
• Leveraging Google’s AI automation to optimize ad campaigns across various channels like Search, Shopping, and more.

Conversion tracking for Performance Max for Marketplaces is managed by the marketplaces themselves. It's important to note that only sales for the merchant’s own products are counted towards conversion metrics, excluding purchases from other sellers.

Performance Max for Marketplaces is currently available to select marketplaces. Google has announced that it is actively working to expand support to more marketplace platforms, although a specific timeline for this expansion has not been provided.