March 27, 2024 at 2:01:31 PM
Google's 2023 Ads Safety Report underscores the role of generative AI, particularly Large Language Models (LLMs), in improving ad safety. The company launched the Limited Ads Serving policy to curb the reach of unfamiliar advertisers and mitigate scams. In 2023, Google blocked or removed over 5.5 billion ads and 12.7 million advertiser accounts. The company continues to invest in policy, detection, and enforcement to address future challenges.
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