Meta's Offline Conversions API was initially set to be deprecated in the third quarter of 2024. However, the deprecation date has now been moved to May 2025. Starting with Graph API v17.0, the Offline Conversions API will no longer support offline events.
Key Points:
- Offline events remain crucial and will become more important in the future.
- There will no longer be a dedicated API for offline events; instead, they must be sent using the main Conversions API.
- Some users have reported significant issues, such as a 70% drop in accepted events when transitioning from the Offline Conversions API to the main API.
- It is advisable to start the transition to the main Conversions API as soon as possible.
