New Sorting Option by Optimization Score Now Available in Google Ads Interface

To sort campaigns using Optimization Score in Google Ads, you can now select it as a sort criteria and choose to order it from Low to high or High to low. This feature is part of the new Google Ads interface design.

In the new Google Ads interface, you can sort campaigns by various criteria including:

• Cost: high to low and vice versa
• Alphabetical: A-Z
• Status: removed to active
• Conversions: high to low and vice versa
• Impressions: high to low and vice versa
• Budget: high to low and vice versa

The exact date when the old Google Ads interface design will be sunsetted is not mentioned, but since Google is actively working on the new interface and only allows users to switch back to the old view for a session, it indicates that the old design will be phased out sooner or later.