March 14, 2024 at 10:38:27 PM
When you implement a consent banner for your website or app, Analytics will be missing data for users who decline consent. Behavioral modeling for consent mode uses machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies. Modeled data allows you to gain useful insights from your Analytics reports while respecting your users’ privacy. Check out our resource that walks you through all the details.
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