New Advantage+ Shopping Campaign Update: Optimize for More Conversion Events Now

The new conversion events available for optimization in Advantage+ Shopping Campaigns (ASC) include a variety of upper and mid funnel events. Here's the full list:

• Add to Cart: Users adding products to their shopping cart.
• Initiated Checkout: Users starting the checkout process.
• Add Payment Info: Users entering their payment information during checkout.
• Add to Wishlist: Users adding products to a wishlist.
• Content View: Users viewing specific content or product pages.
• Complete Registration: Users completing a registration form.
• Start Trial: Users starting a trial of a product or service.
• Subscribe: Users subscribing to a service or newsletter.
• Search: Users performing a search within the site.
• Custom Events: Any other user-defined actions, labeled as 'Other'.

To optimize Advantage+ Shopping Campaigns for upper funnel events, advertisers can now select events such as View Content and Add to Wishlist as their optimization goals. This allows the campaigns to focus on engaging users who are at the early stages of the purchasing process, by targeting actions that indicate interest but not necessarily immediate intent to purchase.

Yes, Advantage+ Shopping Campaigns can now be optimized for actions other than purchases. Advertisers have the ability to optimize for a range of conversion events that include both upper funnel events like View Content and mid funnel events such as Add to Cart and Add to Wishlist, in addition to the traditional purchase optimization.