Meta has updated its definition of Click Attribution, clarifying the ambiguity surrounding it. Previously, the definition stated that click-through attribution occurred when a person clicked an ad and took action, but it was unclear whether this referred to all clicks or just some. A test conducted demonstrated that all clicks were counted, as a static image ad click was reported as a conversion.
The new definition now specifies that click-through counts results after any click on the ad within 1-day or 7-days of an optimized conversion, including interactions like likes, shares, and saves. This change provides clarity by stating it counts ANY click, although it still does not explicitly mention clicks on links, which is implied.
Despite the improvements, there are still frustrations regarding the inclusion of all clicks in attribution. Non-link clicks do not drive traffic to websites, making reported conversions less valuable than view-throughs. The author expresses a desire for the ability to separate conversions from link clicks or to categorize non-link clicks as view-throughs.
The discussion around this topic often sees opinions suggesting that the distinction between all clicks and outbound clicks has always been clear. However, the author argues that in terms of attribution, there should only be one type: either Click or View, emphasizing the need for clearer differentiation in attribution metrics.
