Meta has introduced several new features to its advertising platform, aimed at improving targeting, optimization, and lead generation. Here's what advertisers need to know:
1. Text Extraction Optimization Enhances Advantage+ Creatives
A new test feature allows Meta to use keywords from your original text as overlays on creatives. This optimization will apply to less than 5% of ad impressions, offering a novel way to enhance ad creativity.
2. Saved Audiences Now Available in Advantage+ Targeting
Advertisers can now use saved audiences within Advantage+ audience targeting. This update also includes the option to save new audience controls for future use, streamlining the targeting process.
3. Multiple Conversion Locations Boost Lead Campaigns
Lead campaigns now feature a new 'Multiple' option in the conversion location section. This allows for optimization across various touchpoints like websites and calls, potentially increasing lead generation efficiency.
4. Customer List Updates Made Easy in Audiences
Updating customer lists in Audiences is now more flexible. Advertisers can replace, add, or remove customers from lists, with changes affecting all associated ad sets and lookalike audiences. Importantly, these updates won't reset the learning phase of campaigns.
These updates demonstrate Meta's commitment to providing advertisers with more flexible and efficient tools for campaign management and optimization, enhancing the overall advertising experience on their platforms.
