Meta has introduced a new advertising capability that allows marketers to run a single traffic-focused ad campaign targeting both Facebook and Instagram platforms simultaneously. This update brings enhanced customization options for visuals across different placements.
Key Features of the Combined Traffic Campaign
The new Traffic objective campaign enables advertisers to direct users to both their Instagram profile and Facebook Page through a single ad setup. This streamlined approach maintains platform-specific optimization while reducing campaign management complexity.
How the Customization Process Works
When setting up the campaign, advertisers can now:
- Select the 'Send traffic to both your Instagram profile and Facebook Page' option at the ad set level
- Upload a default image for the overall campaign
- Access the 'Customize for Instagram' option to upload a separate image specifically for Instagram placements
Platform-Specific Delivery
The system automatically optimizes the ad delivery based on the placement:
Facebook Placements:
- Displays the default campaign image
- Features a 'Visit Page' CTA button
- Links directly to the Facebook Page
Instagram Placements:
- Shows the customized Instagram image
- Includes a 'Visit Instagram profile' CTA button
- Directs traffic to the Instagram profile
