Meta Boosts Threads Engagement with $5000 Influencer Bonus

The Threads bonus program is an invite-only bonus program where Meta is offering high-profile creators financial incentives to post to the Threads app. Selected creators can receive up to $5,000 for posting content on Threads, and if they achieve more than 10,000 views for a single post, they may be eligible for a payout.

To be eligible for the Threads bonus program, creators must be invited by Meta. Invitations are sent via a pop-up notification and appear in the creator's Professional Dashboard on the Instagram app. The program is not open to all users; only those selected by Meta can participate.

Meta's goals with the Threads bonus program are to boost in-app engagement and fuel growth momentum for the Threads app. By incentivizing prominent creators to post content and potentially bring their audiences, Meta aims to increase the app's monthly active users and create a more welcoming environment for users seeking an alternative to other real-time social media platforms.

After the recent growth, Threads has gained 20 million users since February, which has brought its total to 150 million monthly active users.