Meta has introduced a feature called Product Data Versions for product feeds in Meta Ads, enabling advertisers to create alternate versions of their product catalog. This allows the use of different attributes for the same product across various ads, overcoming the previous limitation of showing identical product details in all campaigns.
Key Features
- Modify attributes such as title, description, price, sale_price, link, image_link, additional_image_link, video, availability, condition, status, and applink.
- Upload multiple versions of the catalog with different details for the same products.
- Select which product data version to use in each specific ad.
Practical Uses
- Use different product images for the same item:
- Main catalog: standard product photos.
- Version 1: lifestyle images.
- Version 2: images with text overlays.
- Tailor product page links for different audiences, such as showing a special discount link to cart abandoners while new users see the standard product page.
This innovation allows for more personalized and potentially higher-quality ad campaigns by varying product presentation and offers based on audience or campaign needs.
