Meta has introduced a new feature for advertisers running Sales campaigns with value optimization. Users can now include 1-day view attribution when optimizing campaigns to maximize conversion value.
The 1-day view attribution setting enables advertisers to track conversions that occur within one day after a user views their ad, even without a click. This enhancement may provide quicker insights into immediate ad effectiveness and can help to maximize the value of conversions through a more comprehensive attribution model.
Implementation Requirements
To leverage this new feature, advertisers must:
- Create a new Sales campaign
- Select "Website" as the conversion location
- Send purchases with tracking values through the Meta Pixel or Conversions API (CAPI)
Eligibility Criteria
Meta notes that not all advertisers will be eligible to optimize for value. For web tracking specifically, eligibility requires that the ad account has generated at least 30 attributed optimized click-through purchases with values over the last 7 days.
This update expands Meta's attribution options for value optimization, giving advertisers more flexibility in how they measure and optimize for campaign performance.
