Google announced the formation of a new Google Ads API Research Group aimed at gathering developer feedback to enhance the platform's capabilities. The initiative, launched on January 29, 2025, will focus on incorporating developer suggestions into product decisions and improvements.
The Developer Relations team at Google is establishing this research group to directly integrate user feedback into the Google Ads API developer experience. The program will include various research opportunities, including:
- Usability studies to evaluate current features and proposed changes
- Surveys to gather detailed developer insights and preferences
The research group's primary objective is to transform developer feedback into tangible improvements for the Google Ads API. Google emphasized its commitment to enhancing the developer experience through this collaborative approach.
Developers interested in participating can join through an opt-in form that requires approximately 5 minutes to complete. The initiative represents Google's strategic effort to align its API development with actual developer needs and preferences.
