Instagram is experimenting with new features to help creators get feedback on their Reels clips before making them public. These features include the ability to share draft Reels with friends and test Reels concepts with a smaller audience.
Key Features
Draft Sharing with Friends:
- Some users can now send a preview of their in-progress Reels to friends within the app.
- A pop-up notification informs users about this feature, stating:
“Send to friends to get their thoughts before you post it. No one can comment on or share your preview. A draft will also be saved that you can access anytime.”
- This allows creators to get a second opinion and additional feedback before posting.
Testing with Non-Followers:
- Another feature in testing allows creators to share their Reels with a selection of non-followers.
- This helps gather feedback and potentially cancel less favorable ideas before wider exposure.
Implications
- These features aim to improve content quality by enabling audience sampling.
- They also provide a way for creators to gain confidence and refine their content before public sharing.
- Instagram has not yet confirmed if these features will be rolled out broadly.
These new testing options could help creators ensure their content is well-received and avoid potential embarrassment from poorly received posts.
