Instagram is developing a new feature called "Peek" to boost user interaction. The feature, similar to the BeReal trend, allows users to share a quick, unedited, unfiltered snap of themselves or their life with friends. The image, captured by tapping on the smiling camera icon, is sent directly without any room for editing or refinements. The recipient can view the image once before it disappears.
The "Peek" feature aims to capture real-time, day-to-day life images, promoting more "realness" and authenticity in communications. The feature could potentially attract OnlyFans creators and might be more successful within Instagram's platform, where more people are connecting in private group chats.
The trend towards private sharing and direct interaction might make this feature popular. Unlike BeReal, which is based on daily prompts, "Peek" does not have any set time or posting requirements, which could be a key differentiator. Instagram has been asked for more information about the project and its potential launch date.
