Increase engagement and funnel conversions

Google AI plays a crucial role in helping retailers measure results, reach and convert mindful customers, and create engaging shopping experiences. It allows retailers to predict and model rapidly changing customer journeys and deliver precise measurements while protecting user privacy. Additionally, Google AI powers various campaign types such as Video Reach campaigns, Video View campaigns, and Demand Gen campaigns to engage potential customers on platforms like YouTube. It also helps in converting shopper intent into action by optimizing ad delivery and amplifying search query coverage with tools like Performance Max campaigns, broad match, and Smart Bidding.

To improve ROI in digital marketing, retailers should focus on building meaningful customer relationships using consented first-party data. A strong foundation of reliable information will fuel AI-powered solutions and enhance ROI while respecting users' privacy choices. High-quality first-party data is essential for Google AI to effectively predict and model customer journeys and provide precise measurements that respect privacy regulations.

Google AI-powered video campaigns, such as Video Reach campaigns and Video View campaigns, are designed to help retailers reach and engage with potential customers on YouTube. These campaigns use Google AI to deploy a unique mix of YouTube formats and screens based on the retailer's inputs and goals, ensuring that messages are shown when and where people are most receptive. Demand Gen campaigns, another type of Google AI-powered video campaign, use visually appealing, multiformat video ads to capture engagement and action across YouTube.

Performance Max campaigns can be paired with Search campaigns that use broad match and Smart Bidding to drive additional conversions. Performance Max promotes products with Shopping ads and uncovers growth opportunities across Google's ad inventory based on retail goals. Broad match and Smart Bidding in Search campaigns help drive sales from more relevant search queries and text ads. When relevant, a retailer's Shopping ad from Performance Max and Search text ad can appear simultaneously, potentially increasing visibility and sales, especially when prioritizing new customer acquisition.

Generative AI tools in Performance Max enable brands to create assets like headlines, descriptions, and images that align with their creative vision. Brands can enter relevant words and brand ideas into the generative AI to automatically generate image and copy assets for their ad campaigns. This helps meet the creative expectations of shoppers, particularly younger generations who view shopping as a form of entertainment, by delivering highly relevant and personalized experiences at scale.