Import Salesforce Data Directly to Google Analytics Now

To import data from Salesforce to Google Analytics, you can now utilize the new integration feature that allows direct data import as offline-event data. You can schedule these imports on a daily or hourly basis. Simply select the Salesforce milestones and attributes you wish to import. Salesforce milestones will be collected as GA4 events, and you have the option to import Salesforce attributes as GA4 dimensions.

You can import any existing Salesforce attributes as GA4 dimensions in Google Analytics. This allows for a more detailed analysis and segmentation based on the specific Salesforce data points that are relevant to your business.

Salesforce milestones are significant events or stages in your customer relationship or sales process tracked in Salesforce. When importing data from Salesforce to Google Analytics, these milestones will be collected as GA4 events, which enables you to analyze customer interactions and conversions within Google Analytics in relation to your sales process.