Google has introduced updates to its advertising policies, affecting both political content and gambling regulations.
Political Content Policy Enhancement
Google implemented a new update to its Political content policy focusing on California regulations. The update introduces a dedicated form designed for California residents to report advertisements potentially violating the California Elections Code Division 20, Chapter 7.
Gambling Restrictions
Following a recent court ruling, Google revised its Gambling and games policy specifically for Nigeria. The update, effective from January 8, 2025, introduces comprehensive restrictions on gambling-related advertising: Google has prohibited advertising for internet-based gambling games involving monetary transactions or value-based wagering in Nigeria. The policy extends to various gambling-related materials including:
- Promotional products such as vouchers and bonus codes
- Educational content including books and digital publications
- Information services covering gambling tips, odds, and handicapping
These changes reflect Google's commitment to regulatory compliance and responsible advertising practices in specific regions.
