Google to Resume US Political Ads Following Post-Election Pause

November 11, 2024 at 2:58:47 AM

Google to Resume US Political Ads Following Post-Election Pause

Google has announced the lifting of its temporary ban on US political and election-related advertising, which was implemented after the November 5 poll closures.

Policy Update Details

Taking effect November 11:

  • Removal of US election ad restrictions
  • Automatic resumption of paused ads
  • Return of election-related content
  • Restoration of campaign serving
  • Full political ad functionality

Affected Content Types

The lift applies to:

  • US Election Ads
  • Election process content
  • Election outcome discussions
  • Campaign-related advertising
  • Political issue messaging

Implementation Notes

Key points for advertisers:

  • Previously paused ads auto-resume
  • No manual reactivation needed
  • Full service restoration Monday
  • All regions in US affected
  • Normal policy rules apply

This update marks the end of Google's temporary election period advertising restrictions, returning political ad capabilities to pre-election status.

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