Google to Auto-Add Eligible Publishers, Remove Ineligible Ones

Google announced that publishers can no longer add publications to the Publisher Center manually. Instead, Google will transition to automatically created publication pages later this year. This means that the process for publishers to create a source page for users to follow will change from a manual to an automated system.

Existing publishers with manually created publication pages will continue to have access to customization features until later this year. After the transition to automatically created pages, the customization options will likely change, but the specifics of these changes have not been detailed by Google.

The new Google News inclusion process is expected to cause more frustration and confusion amongst publishers. The process, which was once clear and straightforward, has become automated, unclear, and not transparent, making it more difficult for publishers to understand how to be included in Google News.

Publishers must adhere to Google's content policies to be automatically eligible for consideration in Google News and across News surfaces. Content that meets these policies will be considered without the need for manual submission.