Google is experimenting with a new feature for Local Service Ads that allows users to "message multiple businesses" simultaneously rather than one at a time. This feature was noticed by Matt Casady, who shared screenshots of the button located at the bottom of the Local Service Ads listings. Upon clicking the button, Google selects advertisers to whom the user can send a bulk message. The feature has been observed across various industries. The response from advertisers to this new feature is expected to be mixed.
π₯ 1st Contributor: Matt Casady