Google testing new tools for a more personalized shopping experience

Google is piloting several new product discovery elements to provide a more personalized shopping experience, including:

• Style recommendations: Aimed at delivering personalized results for apparel searches.
• Brand preferences: Allows users to select preferred brands to tailor their shopping experience.
• Generative AI for product search: An AI image generation tool that creates photorealistic images based on search queries.
• Virtual try-on technology: A tool that lets users see what products look like on a range of real models.

To use Style Recommendations on Google:

1. Ensure you are a signed-in U.S. shopper using a mobile browser or the Google app.
2. Search for specific apparel items like shoes.
3. In the search results, find the Style Recommendations section.
4. Rate items with thumbs up or thumbs down, or swipe right or left to access personalized results.
5. If you want to refine your preferences, you can rate more items and view another set of results.

Google will remember your preferences for future searches, providing personalized style recommendations based on past interactions.

To manage personal style and brand preferences in Google Shopping:

• For style recommendations, tap the three dots next to the 'Get style recommendations' section and explore personalization options in the 'About this result' panel.
• For brand preferences, when searching for apparel, shoes, or accessories, tap the three dots next to the 'Popular from your favorite brands' section and access personalization options in the 'About this result' panel.

Google's Generative AI for product search is a tool that generates photorealistic images of products based on user search queries. To use it:

1. Make sure you are a U.S. user who has opted into Search Generative Experience (SGE) within Search Labs.
2. Search for a specific item, like a 'colorful quilted spring jacket'.
3. After your search, tap 'Generate images'.
4. Browse through the generated images and click on one to explore shoppable options.

The Virtual try-on tool in Google Shopping works as follows:

1. Look for the 'try-on' icon in shopping results on desktop, mobile, or the Google app in the U.S.
2. Click on the 'try-on' icon.
3. You can then see what the product looks like on a diverse set of real models, with sizes ranging from XXS to 4XL.