April 09, 2024 at 2:17:40 PM
Google's Performance Max campaigns now have a 'Retention Goal' in beta to enhance customer loyalty. The 'win-back' mode is the first available mode. Activation requires targeting purchase conversion goals, using a Google Merchant Center feed, and optimizing towards New Customer Acquisition Goals. The feature is in its initial phase with broader rollout expected in 3-6 months. Compatibility with Retention Goal campaigns is still uncertain.
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