Google Revises Video SEO Documentation to Clarify Indexing Criteria and Best Practices

August 23, 2024 at 10:59:23 AM

TL;DR Google has updated its Video SEO best practices, clarifying indexing criteria and technical requirements for video content in search results. Key updates include video eligibility, watch page indexing, performance requirements, HTML elements for embedding, fragment identifiers, and video loading methods. New guidelines cover optimizing watch pages, using structured data, video sitemaps, and Open Graph protocol. Advice on making videos behind paywalls discoverable is also included.

Google Revises Video SEO Documentation to Clarify Indexing Criteria and Best Practices

Google has updated its Video SEO best practices documentation, focusing on clarifying indexing criteria and technical requirements for video content in search results.

Key Updates:

  1. Video Indexing Criteria:

    • Explanation of video eligibility for Google search results.
    • Information on watch page indexing and performance requirements.
  2. Technical Requirements:

    • Guidance on HTML elements for video embedding.
    • Information on fragment identifiers and video loading methods.
  3. New Watch Page Section:

    • Guidelines for optimizing video watch pages.
  4. Examples:

    • Additional examples to illustrate best practices.
  5. Metadata Recommendations:

    • Information on using structured data, video sitemaps, and Open Graph protocol.
  6. Accessibility:

    • Advice on making videos discoverable behind paywalls using structured data.

Google Revises Video SEO Documentation: Indexing Criteria and Best Practices

This documentation update addresses user feedback and aims to help site owners improve their video content discoverability in Google Search. The revisions provide guidance on technical implementations and optimization strategies for video SEO.

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