Google is encouraging users to upgrade to the new Merchant Center Next. The upgrade is voluntary and users can switch back to the current version at any time without losing their setup. Key improvements include:
Upgrade Alert Message
Users are seeing the following notification:
A new version of Merchant Center is available. You can try the new version and go back to the current one at any time. Your setup will always stay the same. You'll receive a notification before the current version is no longer available.
Key Features of Merchant Center Next
AI-Powered Product Images: Utilize Product Studio's AI tools to easily remove backgrounds and enhance image quality. This feature is available in the US, UK, Canada, Australia, Japan, and India, with more countries to follow.
Simplified Product Management: Automatically add products from your online store to Merchant Center. Control which products appear on Google and add in-store products to show on Search and Maps.
Enhanced Issue Resolution: Quickly fix issues with more guidance, prioritizing products based on potential clicks.
Comprehensive Performance Insights: Access detailed performance reports to gain insights into your business, products, and market.
