Google has lowered the minimum audience size limit to 100 active users for all networks and audience types, including Display, Search, and YouTube, as well as Remarketing Lists and Customer Lists. This change follows an earlier reduction in May, when the minimum for Customer Lists in Search campaigns dropped from 1,000 to 100 users. The update aims to harmonize audience size requirements across platforms, making it easier for smaller accounts to use audience lists. Additionally, the threshold for segments to appear in Audience Insights has been reduced from 1,000 to 100 users. The related Google support page has been recently updated with more detailed information on ad policies and troubleshooting tips.
