Google Is Still Gen Z's Top Search Engine, Study Shows

According to the study published by Axios, 46% of internet users aged 18-24, who are considered part of Gen Z, begin their online queries on Google.

Google is adapting to the changing search habits of Gen Z by expanding its AI-powered Search Generative Experience (SGE) tool and highlighting results from forum websites like Reddit. The company reports that 18-to 24-year-olds have given the highest satisfaction scores for its AI search results, indicating their efforts to cater to the preferences of younger users.

The implications of Gen Z's search habits for SEO and online marketing include:

• Marketers should diversify their SEO tactics, not solely relying on traditional search engines but also optimizing for platforms like TikTok.

• It's important to understand that younger audiences may start their product or information searches on social media platforms, requiring unique marketing strategies.

• Maintaining online visibility means monitoring and adapting to Gen Z's preferences, as their satisfaction levels could influence future algorithm adjustments.