Google has announced an upcoming enhancement to its advertiser verification programme, set to take effect in June 2024. This update introduces a new optional verification step within the Google Ads platform.
The update will allow advertisers to verify their affiliation with the organization they are representing. This additional verification layer provides an opportunity for advertisers to establish more credible connections between individuals managing ad accounts and the businesses they represent.
Google has confirmed there will be no adverse consequences for advertisers who choose not to complete this new verification process. The optional nature of this verification means existing advertising activities can continue uninterrupted regardless of whether advertisers opt for the additional verification.
The verification programme update is scheduled to roll out in June 2024 as part of Google's ongoing efforts to enhance transparency and trust within its advertising ecosystem.
