Google is rolling out an update to its Ad Preview and Diagnosis tool within Google Ads, which allows users to see a preview of a Google search results page for a specific term. This tool helps advertisers identify why their ads or ad assets might not be appearing for certain keywords by showing which ads and assets are eligible to appear based on entered criteria like language and location.
Key Features of the Ad Preview and Diagnosis Tool
- Displays a preview of search results for specific keywords without impacting ad performance metrics, unlike performing a direct Google search.
- Suggests search term auto-completions derived from keywords with impressions in the user’s account, ordered by volume.
- Diagnoses why certain ad assets may not be showing and provides explanations.
- Includes a "Share this search" feature to bookmark or share URLs with colleagues or clients, though search results may change over time (e.g., if a campaign reaches its daily budget).
- Helps advertisers verify if their ads are appearing as expected and troubleshoot issues.
This tool provides an accurate, non-impactful way to monitor ad appearance and diagnose visibility problems.
