Starting in July 2024, Local Services Ads will transition to an automated lead crediting process for all advertisers. This change is automatic and requires no action from advertisers. The new system aims to streamline the process of receiving credits for poor-quality leads, allowing businesses to focus on their core activities.
Benefits
- Equitable Ad Credits: Automated reviews will ensure all invalid leads are credited, even those advertisers might not have disputed.
- Time Savings: The automated system eliminates the need for manual disputes, saving time and resources, especially for businesses with limited staff.
How It Works
Google has trained machine learning models to identify high-quality leads. The automated system will review all leads and credit invalid ones. However, it will no longer support credits for "job type not serviced" and "geo not serviced" leads. Feedback through the Lead Feedback survey is crucial for improving future leads.
What to Expect
Most advertisers will see the same or more lead credits on average. Credits will typically be applied to account balances within 30 days, although the original lead charge will still appear on invoices.
Advertisers are encouraged to provide feedback via the Lead Feedback Survey to help Google better understand their preferences. Additionally, refining service areas, job types, and categories can help attract more suitable leads. Future versions of the Google Ads API will include lead feedback capabilities.
Note: Lead credits are not available for healthcare verticals or advertisers in EMEA.
