Google has announced significant changes to its Gambling and Games policy, set to take effect on April 14, 2025. The updated policy framework aims to provide clearer guidelines and category definitions for advertisers in the gambling sector.
Key Changes
The policy revision will introduce updated country-specific requirements for gambling advertisers and offer more detailed explanations of various gambling categories. Google has made a preview version of these policy changes available for review ahead of the implementation date.
Advertisers can currently access a preview of the revised policy to prepare for the upcoming changes. However, Google noted that additional policy updates made before the April 14 implementation date may not be reflected in the current preview version but will be incorporated into the final policy update.
Implementation Process
Any policy modifications finalized before April 14, 2025, will be included in the final version, with Google committing to notify advertisers of such changes through their standard communication channels. The company emphasized that these updates will only be incorporated if they are scheduled to take effect on or before the implementation date.
