Google Analytics API Update: Asynchronous Reporting and New Key Event Dimensions

May 07, 2024 at 7:13:49 AM

TL;DR Google Analytics' Data API v1alpha now includes asynchronous reporting with report tasks for customized event data reports. New methods for report task manipulation are added. Key event dimensions and metrics replace the isConversionEvent dimension and deprecated metrics. These changes are reflected in the properties/getMetadata method.

Google Analytics API Update: Asynchronous Reporting and New Key Event Dimensions

The Google Analytics team has announced updates to the Google Analytics Data API. The updates include:

  • The addition of report tasks, an asynchronous reporting feature, to the Data API v1alpha. Report tasks allow users to initiate a long-running asynchronous request to form a customized report of their Google Analytics event data. The following report task manipulation methods have been added to the Data API v1alpha:

    • properties.reportTasks.create
    • properties.reportTasks.get
    • properties.reportTasks.list
    • properties.reportTasks.query
  • Introduction of new dimensions for key events. Dimensions and metrics for key events are now available. Users are advised to modify their report requests that use the isConversionEvent dimension to use the isKeyEvent dimension instead. Also, any report requests using a Deprecated Metric should be modified to use the Key Event Metric instead. The following changes are recommended:

    • advertiserAdCostPerConversion to advertiserAdCostPerKeyEvent
    • conversions to keyEvents
    • firstTimePurchaserConversionRate to firstTimePurchaserRate
    • purchaserConversionRate to purchaserRate
    • sessionConversionRate to sessionKeyEventRate
    • userConversionRate to userKeyEventRate
  • The response for the properties/getMetadata method now reflects the introduction of key event dimensions and metrics in DimensionMetadata and MetricMetadata objects.

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Josh Silverbauer
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