Google has announced an administrative update to its Personalized advertising policy, focusing on enhancing organization, clarity, and readability for users. The revised policy is set to take effect on December 6, 2024.
This modification to the Google Ads Personalized advertising policy is purely administrative in nature. Google emphasizes that there are no substantive changes to the policy itself or its enforcement mechanisms. The core rules and guidelines that advertisers must follow remain unchanged.
Purpose of Update
The primary goal of this policy revision is to improve:
- Overall organization of policy content
- Clarity of requirements
- Readability of policy documentation
The streamlined presentation aims to help advertisers better understand and comply with Google's existing personalized advertising requirements while maintaining the same standards and enforcement protocols.
