Google Ads Gambling and Games Policy Update (May 2024)
On May 20, 2024, Google will update its Gambling and games policy for Poland. The update will allow the acceptance of online lottery ads from entities licensed by the Finance Ministry.
Online Gambling - Allowed with Limitations
Google will permit ads promoting online gambling, specifically:
- Online betting sites
- Online lotteries and numeric games
These must be licensed by the government’s Finance Ministry. Advertisers must also be certified with Google and apply for certification. The Gambling and games policy page will reflect these changes when the policy goes into effect on May 20, 2024.
Other Policy Updates
The text also lists numerous other updates to Google's ad policies, including changes to policies on suspended Google Ads accounts, event ticket sales, inappropriate content, political content, healthcare and medicines, misrepresentation, financial products and services, advertiser verification, cryptocurrencies and related products, location asset requirements, child and teen ads, click tracker certification, restricted ad formats and features, account suspension appeals, YouTube ad requirements, legal requirements, business information requirements, circumventing systems, trademarks, Coronavirus disease (COVID-19) and sensitive events, dangerous products or services, government documents and official services, abusing the ad network, destination requirements, and standard contractual clauses. These updates span from May 2023 to June 2024.
