Google Ads has rebranded the "Awareness & Consideration" objective to "YouTube reach, views and engagements," which is considered a clearer and more descriptive name.
Advertising Options Within the New Objective
Under this objective, advertisers can choose how to buy ads through two methods:
- Auction: Ads are purchased via the Google Ads auction system.
- Reservation: Ads are bought with a fixed CPM for impressions, including options like YouTube Select and Mastheads.
The Reservation method is available only to a small percentage of accounts, but it offers expanded advertising opportunities for those who have access.
