Google Ads Creative Studio to Sunset in Q1 2025

November 27, 2024 at 6:23:02 AM

Google Ads Creative Studio to Sunset in Q1 2025

Google Ads Creative Studio will be sunsetting in the first quarter of 2025 as the focus shifts towards new growth areas and deeper collaboration with creative partners. Key dates and details include:

Timeline

  • October 28, 2024: No new accounts
  • January 17, 2025: No new projects, including duplicating existing projects
  • End of March 2025: Full Ads Creative Studio sunset

Impact and Recommendations

  • YouTube: Engage with third-party partners for video customization.
  • Display: Utilize Studio or third-party creative partners for non-dynamic and dynamic needs if Studio lacks the required capabilities.

Unaffected Workflows Until Deprecation

  • Editing existing projects
  • Exporting projects to available media platforms
  • Adding new assets
  • Adding new users

Planning

Start planning your creative strategy and asset exporting steps as Ads Creative Studio nears sunset. Contact your account manager for more information.

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