Google Ads API v17_1 Released

August 08, 2024 at 6:48:54 AM

TL;DR Google announced the v17_1 release of the Google Ads API, requiring an upgrade of client libraries and code. Key features include generating shareable ad preview URLs, removing automatically created assets in Responsive Search Ads, new Change Status resource type for ASSET_GROUP, offline conversion diagnostics report, SKAdNetwork API version segmentation, per store view segmentation, and standard bidding strategies for video campaigns. Updated resources will be available next week.

Google Ads API v17_1 Released

The v17_1 release of the Google Ads API introduces several new features and updates, with no breaking changes. Here are the key highlights:

New Features and Updates

  • ShareablePreviewService.GenerateShareablePreviews(): Generates URLs for shareable ad previews for enabled and paused asset groups. URLs are time-limited, with expiration dates provided in the response.
  • AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows the removal of specified automatically created assets linked to Responsive Search Ads.
  • Change Status Resource Type: Now supports returning ASSET_GROUP as a new resource type.
  • Offline Conversion Diagnostics Report: A new report, offline_conversion_upload_conversion_action_summary, provides information on the health of conversion upload and adjustment processes at the conversion action level.
  • Offline Diagnostics Reports: Added metrics to show the number of uploaded conversions still being processed. Updated information is available in the Monitor offline data diagnostics.
  • SKAdNetwork API Version: Added segments.sk_ad_network_version to represent the version of the SKAdNetwork API (e.g., 3.0, 4.0).
  • Per Store View Segmentation: Support for segmenting based on segments.date.
  • Standard Bidding Strategies for Video Campaigns: Support for retrieving information related to Fixed CPM and Target CPV bidding strategies using reports.
  • Ad Format Type Segmentation: Added segments.ad_format_type to segment compatible reports (e.g., ad_group and campaign) based on video ad format type.

For more information, refer to the release notes.

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