Google Ads

Google Ads API Speeds Up Conversion Adjustment Uploads from September 2024

August 13, 2024 at 6:16:00 AM

TL;DR Starting September 9, 2024, Google Ads API users can upload conversion adjustments immediately after the original conversion is recorded, eliminating the 24-hour wait. Error codes related to recent conversions will no longer appear in responses or diagnostic reports. Users should update their application logic to accommodate these changes and refer to the Google Ads API support page for assistance.

Google Ads API Speeds Up Conversion Adjustment Uploads from September 2024

Starting on September 9, 2024, Google Ads API users can upload conversion adjustments immediately after the original conversion is recorded by Google tags, eliminating the previous 24-hour waiting period. This change simplifies the process by removing the need to track the 24-hour window and check for specific error codes.

Key Changes:

Immediate Uploads: Conversion adjustments can be uploaded immediately after the original conversion.
Removed Error Codes: The following error codes will no longer appear in responses or diagnostic reports:
- ConversionAdjustmentUploadError.TOO_RECENT_CONVERSION_ACTION
- ConversionAdjustmentUploadError.TOO_RECENT_CONVERSION
Pending Count: Conversion adjustments that would have been rejected will now count towards the pending_count until processed, then move to either successful_count or failed_count.

Impact on Older API Versions (v15 and v16):

The same error codes will no longer be returned or visible in diagnostic reports.
Affected conversions will count towards the total_event_count while processing, then move to successful_count or failed_count.

Actions Required:

Update Application Logic: Remove any logic that waits before uploading adjustments.
Modify Business Processes: Stop tracking the removed error codes.
Review Metrics: Understand that some events may appear as pending in v17.