Starting on September 9, 2024, Google Ads API users can upload conversion adjustments immediately after the original conversion is recorded by Google tags, eliminating the previous 24-hour waiting period. This change simplifies the process by removing the need to track the 24-hour window and check for specific error codes.
Key Changes:
- Immediate Uploads: Conversion adjustments can be uploaded immediately after the original conversion.
- Removed Error Codes: The following error codes will no longer appear in responses or diagnostic reports:
ConversionAdjustmentUploadError.TOO_RECENT_CONVERSION_ACTIONConversionAdjustmentUploadError.TOO_RECENT_CONVERSION
- Pending Count: Conversion adjustments that would have been rejected will now count towards the
pending_countuntil processed, then move to eithersuccessful_countorfailed_count.
Impact on Older API Versions (v15 and v16):
- The same error codes will no longer be returned or visible in diagnostic reports.
- Affected conversions will count towards the
total_event_countwhile processing, then move tosuccessful_countorfailed_count.
Actions Required:
- Update Application Logic: Remove any logic that waits before uploading adjustments.
- Modify Business Processes: Stop tracking the removed error codes.
- Review Metrics: Understand that some events may appear as pending in v17.
