Demand Gen campaigns on Google Ads have finally introduced a much-anticipated Location Option for presence and interest targeting. Previously, advertisers had to exclude all locations except their target countries to achieve accurate targeting because Demand Gen campaigns defaulted to a mix of presence or interest. Now, advertisers can explicitly select between:
- Presence or Interest
- Presence
Despite this update, it is still recommended to use negative location exclusions when necessary, as detailed in the Demand Gen Optimization Playbook. This enhancement improves targeting precision for Demand Gen campaigns.
