Google has expanded the Creator Partnership Hub (Beta) by adding two new submenus under “Creator Partnerships” to enhance functionality and organization.
New Beta Sections
Overview (Beta): Acts as a central dashboard that summarizes active creator collaborations, brand mention videos, and manages video linking requests (sending and approving).
Analytics (Beta): Provides dedicated reporting for creator partnerships, displaying key performance metrics such as total views, watch time, likes, linked video performance, and details on creators with sponsored content related to your brand.
These additions improve visibility and reporting clarity for those running Creator Collaboration campaigns within their Google Ads account.
