Enhanced Conversions in Microsoft Advertising

Enhanced Conversions in Microsoft Advertising is a feature that was announced in February 2024 and has been observed live in the Microsoft Advertising online interface. It is used when setting up conversion tracking, allowing advertisers to configure conversion measurement at the conversion level. This feature is similar to the setup previously seen in Google Ads, which has since shifted to account-level settings.

To enable Enhanced Conversions in Microsoft Advertising, you need to access the conversion tracking settings in the Microsoft Advertising online interface. Microsoft recommends enabling this feature for better tracking capabilities. However, if you decide it's not suitable for your needs, there is also an option to disable it.

An advertiser might choose to disable Enhanced Conversions in Microsoft Advertising for various reasons, such as preferring a different method of conversion tracking, concerns about data privacy, or finding that the feature does not align with their specific campaign goals or measurement strategies.