March 11, 2024 at 12:01:17 PM
Microsoft Advertising and InMobi have released a report providing insights into consumer behavior during Ramadan. The report highlights trends in Southeast Asia and the Middle East, Türkiye, and Africa. It suggests marketers start planning campaigns early, refresh ad copy, monitor trends, and act promptly during seasonal surges. An omnichannel approach is recommended to reach a larger audience and increase visibility during Ramadan.
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