April 03, 2024 at 12:14:41 PM
Matteo discusses their experience with Google Consent Mode V2 and its effect on Google Ads remarketing. After implementing this mode, a decrease in the Google Ads audience was observed. Since March 7th, due to the Digital Market Acts, Google Ads users must implement Google Consent Mode V2. This can be achieved through a Google-certified platform, banner settings, or webpage code.
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