Customize Data Sharing Across Google Services with 'dma_cps=sypham' Parameter

To change the services you share information with in GA4, you can adjust the settings as follows:

1. Go to Data Stream.
2. Navigate to Configure tag settings.
3. Scroll down and click Show More.
4. Select Manage data use across Google services.

You can then uncheck the services you do not wish to share information with. Depending on what you uncheck, the value sent to Google will change. For example, unchecking Maps and Play changes the value from sypham to syha.

To find the feature to manage data use across Google services in GA4, follow these steps:

1. Access Data Stream within GA4.
2. Click on Configure tag settings.
3. Scroll down to and click on Show More.
4. Click on Manage data use across Google services.

This feature allows you to control which Google services you share data with through the Google tag.