Michele is a digital analytics expert specializing in Google Analytics and Google Tag Manager. With a passion for HTML, CSS, and JavaScript, Michele also develops Google Apps Scripts. Known for a strong problem-solving orientation, Michele consistently delivers innovative solutions.
GA4 has added a "Consent Settings" section in Admin for some Properties, making it easier to monitor consent signals across data streams. A green light shows consent signals are received but does not ensure legal compliance, so verification is essential. This section reveals the percentage of traffic and conversions from the European Economic Area for each stream and assesses the usefulness of consent signals, but does not guarantee correct implementation.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
To retrieve GA4 'client_id' from GTM, create a 1st Party Cookie variable with 'Cookie name': _ga. Then, create a Custom JavaScript variable with the code: function() {return {{COOKIE _ga}}.substring(6);}. This allows the user identifier value to be shared with other tags and platforms, subject to the user's cookie consent.
The 'Item ID' in Google Analytics 4 (GA4) is actually 'Content ID', causing confusion and wasted time for users. When running an 'Item ID' report in Explore, users get no results or unexpected ones, particularly in ecommerce. The 'Item ID' parameter is used in sharing events and ecommerce. To find its value, users should search for 'Content ID'.
