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Michele Pisani

Michele Pisani

Open source LinkedIn

Italy

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About

Michele is a digital analytics expert specializing in Google Analytics and Google Tag Manager. With a passion for HTML, CSS, and JavaScript, Michele also develops Google Apps Scripts. Known for a strong problem-solving orientation, Michele consistently delivers innovative solutions.

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GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

2 days ago

Google Analytics

GA4 has added a "Consent Settings" section in Admin for some Properties, making it easier to monitor consent signals across data streams. A green light shows consent signals are received but does not ensure legal compliance, so verification is essential. This section reveals the percentage of traffic and conversions from the European Economic Area for each stream and assesses the usefulness of consent signals, but does not guarantee correct implementation.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

How to extract GA4 'client_id' in GTM?

How to extract GA4 'client_id' in GTM?

7 months ago

Google Analytics

To retrieve GA4 'client_id' from GTM, create a 1st Party Cookie variable with 'Cookie name': _ga. Then, create a Custom JavaScript variable with the code: function() {return {{COOKIE _ga}}.substring(6);}. This allows the user identifier value to be shared with other tags and platforms, subject to the user's cookie consent.

GA4 Tip: 'Item ID' is 'Content ID' in Ecommerce Reports

GA4 Tip: 'Item ID' is 'Content ID' in Ecommerce Reports

8 months ago

Google Analytics

The 'Item ID' in Google Analytics 4 (GA4) is actually 'Content ID', causing confusion and wasted time for users. When running an 'Item ID' report in Explore, users get no results or unexpected ones, particularly in ecommerce. The 'Item ID' parameter is used in sharing events and ecommerce. To find its value, users should search for 'Content ID'.