Meta has introduced comprehensive Reels Ads integration capabilities to its Marketing API, allowing developers to programmatically create and manage Reels advertising campaigns across Facebook and Instagram platforms.
Key Integration Features
Developers can now access:
- Campaign creation tools
- Optimization controls
- Placement management
- Budget allocation options
- Targeting capabilities
Technical Requirements
Implementation requires:
- Verified Meta business app
- Active ad account
- Access token with specific permissions:
- ads_management
- ads_read
- read_insights
Platform Performance Data
Current Reels engagement shows:
- 3.24 billion daily active users
- 50% of Instagram time spent on Reels
- 3.5 billion Reels shared daily
- 61% brand consideration rate from Reels ads
Creative Guidelines
The API supports optimal Reels content with:
- Vertical video format (9:16)
- Audio integration support
- Safe zone implementation
- Placement customization options
This update enables developers to integrate Reels advertising capabilities into their applications while leveraging Meta's extensive user base and engagement metrics.
