Announced at unBoxed 2024, Amazon has introduced Ads data manager (ADM), a new standalone offering to simplify first-party data management across Amazon Ads ad tech.
Key Features of ADM:
- Unified Interface: Single platform for data onboarding and management within Amazon Ads Console.
- Cross-Product Compatibility: Data can be reused across Amazon DSP and Amazon Marketing Cloud.
- Multiple Data Input Methods: Supports UI uploader, Amazon Ads APIs, and integrated partner connections.
- Secure Environment: Offers user-level access controls and end-to-end encryption.
- Interoperability: Allows data sharing between advertisers and agency partners.
Benefits:
- Simplifies first-party data strategy implementation
- Enables seamless data activation across various use cases
- Facilitates fast-track onboarding through partner integrations
API Support:
- Includes DataSet, Audience, Sharing Rules, and Status APIs
Availability:
- Accessible via Amazon Ads console and Amazon Ads API
- Available to all Amazon Ads customers with manager account access
- Supported in multiple regions across North America, South America, Europe, Middle East, and Asia Pacific
This launch aims to help advertisers leverage their first-party data more effectively in a post-cookie advertising landscape, offering a comprehensive solution for data management and activation within the Amazon Ads ecosystem.
