Amazon has announced a significant update to its Demand-Side Platform (DSP), enhancing video ad campaign reach across its ecosystem.
Key Points of the Update:
- Effective Date: November 1, 2023
- Expanded Inventory: Includes Echo Show, Fire TV, IMDb, and Twitch
- Automatic Inclusion: All eligible Amazon inventory sources will be included for new and existing video ad campaigns
- Machine Learning Optimization: Utilizes improved ML models for better targeting
Benefits for Advertisers:
- Simplified Campaign Management: Eliminates manual selection of inventory sources
- Wider Audience Reach: Access to diverse Amazon-owned platforms
- Time and Resource Efficiency: Automated optimization frees up advertiser resources
- Maintained Control: Option to opt-out of automatic expansion available
Availability:
- Regions: North America, South America, Europe, Middle East, Asia Pacific
- User Types: Both managed service and self-service Amazon DSP users
Implications:
This update streamlines the video ad placement process, potentially improving campaign performance and reach. Advertisers benefit from Amazon's first-party data and machine learning capabilities across a broader range of platforms.
For more details or to opt-out, advertisers can contact their Programmatic Solution Consultant or reach out to Ad Support via the Support Center.
