Advertisers using Amazon DSP for display ad campaigns will gain access to additional Amazon first-party supply across platforms like Echo Show, Fire Tablet, Fire TV, IMDb, Twitch, and Whole Foods Market and Fresh digital displays starting November 1. This includes both new and existing campaigns. The automatic inclusion of eligible Amazon inventory sources eliminates the need for manual selection, streamlining campaign management and optimizing reach.
Key Details
- Automatic Inventory Expansion: Advertisers selecting any Amazon inventory source will automatically include all eligible sources, thanks to improvements in machine learning models and previous inventory launches.
- Phased Implementation: The auto-selection will be phased and governed by ad policy and creative requirements specific to each inventory source. Advertisers can opt-out by contacting Programmatic Solution Consultant or Ad Support.
- Effective Date: November 1.
Importance
- Simplified Campaign Management: This update removes the need for manual inventory selection, saving time and resources.
- Wider Audience Reach: Automatic inventory expansion allows advertisers to connect with a broader audience.
- Intelligent Optimization: Enhanced optimization strategies help achieve campaign goals more effectively.
Availability
- Regions:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Turkey, Netherlands, Sweden
- Middle East: Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who Can Use It?
- Amazon DSP: Both self-service and managed service advertisers.
