Amazon has introduced two new category metrics for Brand Metrics:
New Metrics
% Subscribe & Save new-to-brand customers:
- Measures the percentage of Subscribe & Save customers that are new to the brand within a selected category and time frame.
Subscribe & Save customers:
- Counts the total individual Subscribe & Save customers in a selected category over a specified time frame.
Benefits
- Customer Acquisition Insights: Assess the effectiveness of strategies in attracting new customers.
- Growth Measurement: Understand the brand's potential for expansion within the category.
- Marketing Effectiveness: Evaluate the success of campaigns targeting new customers.
- Competitive Analysis: Benchmark against median and top category brands to refine strategies.
- Performance Tracking: Monitor and adjust strategies to continuously improve results.
These updates are seen as positive advancements by the Amazon team.
